Marketing Module

📣 Merbeli Marketing Module

The Merbeli Marketing module allows beauty salons, barbershops, spas, and aesthetic centers to create campaigns, segment clients, and automate communications from an integrated platform with reservations, services, client history, and sales.

Designed to increase retention, enhance the customer experience, and generate more revenue through smart and automated communications.

🎯 Smart Segmentation

Create dynamic groups of clients based on behavior, reservations, services performed, visit frequency, special dates, and more.

• Segmentation by last reservation
• Segmentation by next reservation
• Segmentation by preferred or performed service
• Segmentation by inactive client (reactivation)
• Segmentation by custom group (VIP, new, recurring)

Ideal for targeted campaigns and personalized communication that increases conversion.

📝 Reusable Templates

Create and manage ready-to-use templates across different channels:

• Email
• WhatsApp

Includes predefined messages such as:

• Reservation reminders
• Birthday messages
• Special seasonal promotions
• Client reactivation
• Rebooking: “Shall we schedule your next visit?”
• Post-service follow-up (satisfaction and reviews)

🎂 Automatic Birthdays

Filter clients by date range and send personalized automatic messages to strengthen relationships and increase recurrence.

• Filter by month or date range
• Filter by group (VIP, recurring, new)
• Filter by services of interest (nails, color, barbershop, spa, etc.)

⚙ Automations

Schedule automatic sends by channel using templates and defined frequency, connected with the agenda and client history.

• Reservation reminders
• Confirmation and pre-instructions (what to bring, duration, policies)
• Post-service follow-up (care and recommendations)
• Reactivation of inactive clients
• Scheduled tasks for the team

Reduces manual work, improves attendance, and increases salon occupancy.

📊 Campaigns

Create campaigns in 3 simple steps:

1. Select a template
2. Draft or adjust the content
3. Choose the segment and schedule the send

• Scheduling by date and time
• Message preview
• Campaign status (draft / scheduled / sent)
• Metrics for sending, reading, and response (by channel)

🚀 Key Benefits

• Higher client retention and recurrence
• Reduction of no-shows
• Automation of follow-up and rebooking
• Increased revenue with segmented promotions
• Professional and centralized communication

Merbeli transforms beauty marketing into a strategic tool integrated into your business.